Henselmans Ventures LLC (" Company", "we", "us", "our"), is committed to protecting your personal information and your right to privacy.
The App is developed and technically operated for the Company by Ctrl+Slash d.o.o., a company based in Zagreb, Croatia (the "Developer"). The Developer builds and maintains the App, administers the servers and databases that the Services rely on, and processes your personal information on the Company’s behalf and on its instructions, in order to provide, maintain and improve the Services. Until 30 September 2026 this role was held by Cybernetic Solutions OÜ, Estonia.
When you visit our website (the " Website"), use our application (the "App") and more generally, use any of our services (the "Services", which include the Website and the App), we appreciate that you are trusting us with your personal information.
This document outlines the Company’s privacy policy. We encourage you to read this document carefully.
If there are any conditions that you do not agree with, please discontinue use of the Services.
For privacy-related questions or data requests, contact us at support@mh-physique.app.
You are required to provide basic personal information such as Name (Optional) and Email Address in order to create a MH Physique Account.
You can also use a third party login such as Google or Facebook.
If you lose access to your email or third party login, you will lose access to your MH Physique account. We cannot restore or change email addresses for security reasons.
MH Physique is a fitness tracking and coaching app and platform. You enter your Fitness and Nutrition Data (consisting of training information such as your workout activity data, exercises performed, body measurements, foods eaten, supplements taken, etc.) into MH Physique. We consider this to be your data and you can choose to retrieve or delete it at any time.
While the App contains a large collection of official food and recipe entries, you are allowed to create custom own foods, recipes and meals (Custom Food Data). Such Custom Food Data including but not limited to the names of items, their nutrient information, ingredients, recipes, instructions or images, will be stored on the servers in an anonymized fashion and can be viewed by other users of the Services and included in their Fitness and Nutrition Data.
The shared data is anonymized and such foods cannot be linked back to your personal data. You are however responsible not to include any personal data in any of the text, numbers, images or other data you may include with your custom foods.
You can choose to delete any custom foods you have created and that will remove them from the public database. Note that if any other users have already used those foods to create or track their own meals or recipes, there will be copies of the data that have become part of their Fitness and Nutrition Data. Those copies will be retained, to maintain correct nutrition tracking for those users. If you do not agree with this, do not create any custom foods, recipes or meals.
The App lets you invite a friend by sending them a link or a code. If somebody accepts your invitation, or you accept somebody else’s, we store a record of that invitation: who invited whom, the code that was used, the date, and the date you first completed a workout afterwards.
The person who invited you will be shown your first name and one status. The status is one of three: that you joined on their invitation, that you have started training, or that you have subscribed. They are sent a notification when you join and when you subscribe. They are not notified when you start training, but they will see that status the next time they open the invitation page in the App.
They are shown nothing else about you. Not your email address, not your account identifier, not any date, not how often you train, not what you train, and not anything you log. You are shown the same limited information about anybody who accepts your own invitation, and nothing more.
This is told to you before you accept, on the invitation page and beside every place you can enter an invitation code. If you would rather not be visible to the person who invited you, create your account without using their invitation. Note that simply opening an invitation link is enough for the App to remember it: it is kept in that browser for a few hours, and applied if you create an account there in the meantime. So if you have already opened the link and have changed your mind, create your account in a different browser or a private window.
You can delete all your Fitness and Nutrition Data using the functionality in the App. That operation will delete all such data both from the device from which you have initiated the deletion as well as from our servers. It also deletes the photos you submitted to the App's AI scanning features and the results of those scans, as described under "AI-Powered Scanning" below.
It also deletes the photos you uploaded yourself, such as food photos, the images in your custom exercises and your coach logo. Some photos are kept. Photos of custom foods and shared exercises that are still in the public database stay, because other users may be using those foods, as described under "Custom Food Data" above. So do photos we cannot match to one of your own foods or exercises, because such a food may still be in the public database. Photos uploaded with versions of the App older than 1.33.0 (released in August 2026) also stay, because our systems cannot link them to your account. The same applies when you close your account.
Data deleted from our servers in this way is irretrievably lost and we do not have any provisions to recover that data afterwards.
Please note that if you were logged in from several devices or browsers, those other devices and browsers may still contain locally cached copies of your data, which you can choose to delete at your convenience - but we do not have any access to it.
You have the right to access your data (visible in the App at all times), request a copy of your data, or delete your data using the functionality described above. For data export requests, please contact us using the support contact functionality in the App.
Please note that deleting your data does not remove your account or subscription. To cancel the subscription, use the link in the subscription receipt email. To delete your account, please contact us using the support contact functionality in the App.
We use PayPro Global or Paddle to handle your subscription payments, Mixpanel and Refiner to improve the quality of services we provide to you, Sentry to find and correct any issues you may encounter, ActiveCampaign to send you app updates and tips (if you opted in), and Postmark to deliver emails such as sign-in links.
In all those cases, only the limited amount of data required to perform those specific functions is shared with the third parties.
We also work with advertising, measurement and attribution partners — advertising companies, ad networks, social media platforms and other technology providers, such as Meta (Facebook and Instagram) and Google Ads, and others we may add from time to time. They help us measure, improve and target our advertising: showing our ads to you, showing them to people with similar interests, not showing them to people who are already customers, and telling us which of our ads brought people to us.
When you create an account, start a trial, buy a subscription, or take another step on our Website or in the App that we want to measure or use for our advertising, we may share information about it with these partners: from our servers, through their cookies, pixels, software kits and other tracking technologies on our Website or in the App, or by sending them lists of customer details. What we share may include your contact details (for example your email address, phone number, and your name and billing address), your account ID, profile details you gave us (for example your gender, date of birth, country and language), technical details about your device and browser (for example your IP address), details of the purchase (for example the plan and price), which steps you have taken in the App (for example that you completed a first workout), and whether you reached us by clicking one of their ads. We may add further partners, further steps, or further details of these kinds over time. Our partners may combine what we send with details they already hold, and use it in line with their own privacy policies. Where your device requires your permission before we may do any of this in the App, we ask for that permission first.
Where a partner supports it, we may hash your personal details before sending them. "Hashed" means turned into a scrambled code instead of being sent in readable form; the partner can compare that code with details it already holds. We do not send these partners the workouts, meals, body measurements or other fitness, nutrition and health information you record in the App.
You decide whether this happens with the Advertising choice in our privacy settings. You can set it in the cookie notice when you first visit our Website, when you accept our terms, and at any time under Settings > Privacy Choices. We use the latest answer we hold for you when the report is sent, so changing your mind also affects later reports about a purchase you have already made. Where the law requires your consent, we share these details only if you have switched Advertising on. Elsewhere, we share them unless you have switched Advertising off. You can also ask us to stop by writing to support@mh-physique.app.
Under the privacy laws of some US states, sharing these details with advertising partners may count as a "sale" or as "sharing" of personal information, or as "targeted advertising". Switching Advertising off opts you out of this.
When you use the App's photo and text scanning features (for example, scanning a nutrition label, a meal photo, a piece of equipment, a workout plan, or a recipe), the image or text you submit is sent to third-party AI providers — Google (Gemini), OpenAI, and Anthropic (Claude) — which process it to extract the information and return it to the App. Only the content you choose to scan is sent, and we send it to these providers only to perform that scan; how they handle it afterwards is governed by their own privacy policies.
We also store each photo you submit for a scan, together with the result of the scan, on our own servers. We use them to investigate scans that gave a wrong result, to improve the scanning features, and to enforce the limits on how many scans can be made. They are linked to your account and are not publicly listed. We delete them automatically 90 days after the scan. They are deleted sooner when you delete your data in the App or close your account. When you delete your data in the App, we keep only a record that a scan took place (its time and whether it succeeded), without the photo or its result, so the scan limits keep working; that record is also deleted 90 days after the scan, or when you close your account.
If you message or contact us for support purposes, you may communicate personally identifiable information to us (such as your email address, debug information, logs, screenshots and other) in the process. Do not include in your messages any information you are not comfortable sharing with our support staff.
We retain support emails in order to improve customer service.
We use your data to provide and improve the Services:
If you are in the European Economic Area, the United Kingdom or Switzerland, data protection law requires us to have a legal basis for each use of your personal information. We rely on the following:
You have the right to access your personal information, to correct or delete it, to receive a copy of it, to object to or restrict certain uses, and to withdraw any consent you have given. You may also complain to the data protection authority where you live. To exercise any of these rights, contact us at support@mh-physique.app.
We may store user information on servers located in the United States, European Union, and other countries. This means that information may be processed, stored, and used outside of the country in which you are located.
If you provide Data through the Services, you acknowledge and agree that such Data may be transferred from your current location to servers in other locations.
Your Data will be deleted when you choose to do so as described in the previous sections.
We take reasonable measures to protect your data, including encryption of all data in transit (TLS/HTTPS) and at rest (AES-256), restricted access to user data, and secure storage of authentication credentials. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
We retain different types of data for different periods:
The Services are for adults. Our Terms of Service require you to be at least 18 years old to use them, and the App does not accept a date of birth that would make you younger than 18. We do not target the Services at children, we do not knowingly collect Personal Data from anyone under 18, and we do not share the data of anyone we know to be under 18 with advertising partners.
We encourage parents and legal guardians to monitor their children’s Internet usage and to instruct their children never to provide Personal Data through any of our Services. If you have reason to believe that a person under 18 has provided Personal Data to us, please contact us and we will delete the account and the data held with it.
You can close your MH Physique Account at any time. To close your MH Physique Account, please contact us from inside the app.
We may update this policy from time to time. When we make changes, we will update the "Last Updated" date below. We encourage you to review this policy periodically.
Last Updated: October 21st, 2026.